{"product_id":"lanes-bbq-rub-white-magic-1","title":"Lanes BBQ Rub White Magic","description":"\u003cp data-path-to-node=\"3\"\u003eA premium, all-purpose \"umami bomb\" seasoning engineered with a complex layer of savoury ingredients to enhance the natural depth of proteins without overpowering them.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003eOriginally developed as a secret weapon for the competition BBQ circuit, Lane's BBQ White Magic was made permanent due to its unique ability to \"make food taste bigger.\" Unlike traditional sugar-heavy rubs, White Magic relies on a sophisticated blend of \u003cb data-path-to-node=\"4\" data-index-in-node=\"254\"\u003eporcini mushroom, tomato powder, and buttermilk\u003c\/b\u003e to create a rich, savoury profile that sinks deep into the meat. It is designed to act as a foundational \"base rub,\" providing enough salt and umami to balance sweeter sauces while allowing for beautiful caramelisation over live fire. Its \"clean\" profile makes it a versatile staple for everything from competition-grade pork to everyday family dinners.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"5\"\u003eKey Technical Features\u003c\/h3\u003e\n\u003cul data-path-to-node=\"6\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,0,0\"\u003e\u003cb data-path-to-node=\"6,0,0\" data-index-in-node=\"0\"\u003eNatural Umami Core:\u003c\/b\u003e Formulated with porcini mushroom and tomato powder to provide a massive savoury punch that complements the natural flavour of the meat.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,1,0\"\u003e\u003cb data-path-to-node=\"6,1,0\" data-index-in-node=\"0\"\u003eButtermilk Enrichment:\u003c\/b\u003e The inclusion of buttermilk powder adds a subtle, creamy richness that rounds out the sharper spice notes and aids in bark formation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,2,0\"\u003e\u003cb data-path-to-node=\"6,2,0\" data-index-in-node=\"0\"\u003eCompetition-Proven Formula:\u003c\/b\u003e Trusted by Grand Champion pitmasters as a foundational base layer that provides consistent results across all protein types.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,3,0\"\u003e\u003cb data-path-to-node=\"6,3,0\" data-index-in-node=\"0\"\u003eSavoury-Forward Balance:\u003c\/b\u003e Carefully balanced ratio of salt, garlic, and onion that stays level even when paired with heavy, sweet finishing sauces.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,4,0\"\u003e\u003cb data-path-to-node=\"6,4,0\" data-index-in-node=\"0\"\u003eHigh Heat Stability:\u003c\/b\u003e Engineered to perform under intense heat, allowing the sugars to caramelise into a deep golden crust without scorching.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,5,0\"\u003e\u003cb data-path-to-node=\"6,5,0\" data-index-in-node=\"0\"\u003eAll-Natural Ingredients:\u003c\/b\u003e Contains no MSG, no artificial fillers, and no chemical anti-caking agents, maintaining a \"clean label\" standard.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,6,0\"\u003e\u003cb data-path-to-node=\"6,6,0\" data-index-in-node=\"0\"\u003eVersatile Particle Size:\u003c\/b\u003e The granulation is designed to \"lock in\" to the meat's surface, building flavour from the inside out during the cook.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,7,0\"\u003e\u003cb data-path-to-node=\"6,7,0\" data-index-in-node=\"0\"\u003eZesty Finish:\u003c\/b\u003e Balanced with ground mustard and white pepper to provide a gentle, bright tang that cuts through the richness of animal fats.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"7\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003eIngredients:\u003c\/b\u003e White Sugar, Salt, Garlic, Buttermilk Powder (Milk), Black Pepper, Porcini Powder, Tomato Powder, Granulated Onion, Ground Mustard.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eSizes Available:\u003c\/b\u003e Small (approx. 140g) and Pitmaster (approx. 340g).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eDietary Info:\u003c\/b\u003e Contains Dairy (Buttermilk). Gluten-Free, MSG-Free, All-Natural.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eStorage:\u003c\/b\u003e Best stored in a cool, dry place; refrigeration is recommended after opening to prevent clumping due to the lack of chemical flow agents.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,4,0\"\u003e\u003cb data-path-to-node=\"8,4,0\" data-index-in-node=\"0\"\u003eOrigin:\u003c\/b\u003e Proudly made in Australia (under licence from Lane's BBQ USA).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"9\"\u003eBest For\u003c\/h3\u003e\n\u003cul data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cb data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eThe \"Sunday Roast\":\u003c\/b\u003e Elevates roast chicken, leg of lamb, or pork shoulder with a professional, savoury crust.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cb data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003eCompetition Base Layer:\u003c\/b\u003e Use as the first layer on ribs or brisket to establish a deep umami foundation before adding sweeter top rubs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cb data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eGourmet Sides:\u003c\/b\u003e Exceptional when tossed with cast-iron potatoes, roasted vegetables, or used as a seasoning for late-night burgers and wings.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Lanes BBQ","offers":[{"title":"PITMASTER","offer_id":52363099439285,"sku":"9357818001233","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"SMALL","offer_id":52363099472053,"sku":"9357818001240","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/3437\/7141\/files\/lanes-bbq-white-magic-umami-all-purpose-rub-technical-overview.png?v=1773879968","url":"https:\/\/www.bossoutdoor.com.au\/products\/lanes-bbq-rub-white-magic-1","provider":"Boss Outdoor","version":"1.0","type":"link"}