{"product_id":"surfing-is-where-you-find-it-1","title":"Let My People Go Surfing","description":"\u003cp\u003eDiscover Yvon Chouinard's journey in \"Let My People Go Surfing\" 10th Anniversary Edition. Inspiring for surfers, businessmen \u0026amp; entrepreneurs. Shop Boss Outdoor.\u003c\/p\u003e\n\u003ch1 class=\"text-2xl font-black text-emerald-950 mt-6 mb-2 pb-1 border-b-2 border-emerald-50\"\u003eLet My People Go Surfing: Patagonia's Inspiring Business Journey\u003c\/h1\u003e\n\u003cp class=\"mb-3 text-slate-700 leading-relaxed\"\u003eLooking for that next wave of inspiration or a blueprint for building a business with purpose? Dive into the incredible story of Yvon Chouinard, the legendary climber, surfer, and founder of Patagonia.\u003c\/p\u003e\n\u003ch2 class=\"text-xl font-bold text-emerald-900 mt-6 mb-2\"\u003eHow to Build a Respected, Responsible Company: The Chouinard Way\u003c\/h2\u003e\n\u003cp class=\"mb-3 text-slate-700 leading-relaxed\"\u003eThis 10th anniversary edition of \"Let My People Go Surfing\" unpacks the persistence and courage behind Patagonia's rise as one of the world's most respected and environmentally responsible companies. Discover how a passion for climbing and grand adventures shaped a business ethos that deeply resonates with entrepreneurs and outdoor enthusiasts alike.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ch3 class=\"text-lg font-bold text-emerald-900 mt-5 mb-1\"\u003eKey Features:\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli class=\"ml-6 mb-1 list-disc text-slate-700\"\u003e\n\u003cstrong class=\"text-slate-900 font-bold\"\u003eYvon Chouinard's Authentic Voice:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHear directly from the founder about his journey from a handyman's son to a visionary leader.\u003c\/li\u003e\n\u003cli class=\"ml-6 mb-1 list-disc text-slate-700\"\u003e\n\u003cstrong class=\"text-slate-900 font-bold\"\u003eInspiring Entrepreneurial Spirit:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLearn how to integrate doing good with achieving grand business success.\u003c\/li\u003e\n\u003cli class=\"ml-6 mb-1 list-disc text-slate-700\"\u003e\n\u003cstrong class=\"text-slate-900 font-bold\"\u003eEnvironmental Stewardship Insights:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUnderstand the core principles of building a truly sustainable company.\u003c\/li\u003e\n\u003cli class=\"ml-6 mb-1 list-disc text-slate-700\"\u003e\n\u003cstrong class=\"text-slate-900 font-bold\"\u003eBehind-the-Scenes Adventures:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eGet a glimpse into the thrilling climbing expeditions that fuelled innovation.\u003c\/li\u003e\n\u003cli class=\"ml-6 mb-1 list-disc text-slate-700\"\u003e\n\u003cstrong class=\"text-slate-900 font-bold\"\u003eA Legacy of Persistence:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDiscover the unwavering drive required to create a lasting, ethical brand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003ch3 class=\"text-lg font-bold text-emerald-900 mt-5 mb-1\"\u003eTHE BOSS OUTDOOR VERDICT:\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp class=\"mb-3 text-slate-700 leading-relaxed\"\u003eThis book is a genuine must-read for anyone looking to blend passion with profit. It offers a unique perspective on how purpose can drive exceptional business outcomes.\u003c\/p\u003e\n\u003cp class=\"mb-3 text-slate-700 leading-relaxed\"\u003eIt's particularly relevant for those in Australia who understand the value of our natural landscapes and want to build businesses that protect them.\u003c\/p\u003e\n\u003cp class=\"mb-3 text-slate-700 leading-relaxed\"\u003eIf you're an entrepreneur or an outdoor lover seeking a powerful narrative of impact, add this to your reading list.\u003c\/p\u003e","brand":"Patagonia","offers":[{"title":"Default Title","offer_id":51796911259829,"sku":"9780143109679","price":29.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/3437\/7141\/files\/BK067_000.webp?v=1779344085","url":"https:\/\/www.bossoutdoor.com.au\/products\/surfing-is-where-you-find-it-1","provider":"Boss Outdoor","version":"1.0","type":"link"}